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NICOLAS GHESQUIÈRE’S appointment at Louis Vuitton in November 2013 brought with it a new gang of girls from the worlds of cinema and music. Not only religiously instilled on the front rows each show season, the brand ambassadors, and often campaign stars, provide a wide-ranging source of inspiration to the Frenchmen. Here’s your A-Z of Vuitton poster girls, from new friend of the house, Emma Stone, to those who took in the spring/summer 2018 show on the closing day of Paris Fashion Week.
The South Korean actress and photographer has been making waves in Asian cinema since the early Noughties, but went global in 2016 owing to her role in Netflix show Sense8. A police woman and a blow-up doll are both in her art house repertoire - diverse roles that, along with her self-portraits and striking landscape portraiture, made Ghesquière sit up and take note.
Friends with Ghesquière from his design days at Balenciaga, Connelly has modelled in campaigns for both fashion houses. Her raven-black hair, cut blunt and often styled in a sweeping side parting, lends itself perfectly to the designer’s biker girl aesthetic at the storied brand.
Actress, model, producer and sometimes singer Deneuve was the aloof beauty in François Truffaut and Roman Polanski’s films during her silver screen heyday and is still synonymous with French style. At the age of 73 she might just out-influence all of her FROW contemporaries.
She shot to fame alongside Léa Seydoux in Blue Is the Warmest Colour, and was the youngest artist ever to be awarded the Palme d'Or at the Cannes Film Festival. Cue an express pass onto Louis Vuitton’s FROW alongside her French co-star.
The Japanese actress-turned-model opened the Resort 2018 show, making it the first moment one of Ghesquière’s cinema squad had swapped the FROW for the catwalk. She lent the Kansai Yamamoto–influenced collection local authority, and will undoubtedly be a future collaborator for Japanese-influenced projects.
The daughter of Jane Birkin and Serge Gainsbourg, the actress and singer was a bona fide cool girl from birth. Collaborations with Lars von Trier ensure she sits at the art house end of the cinema spectrum, and her music is no less bohemian. Her mussed-up style and that unattainable brand of French insouciance makes her a welcome addition to the glossy posse.
The 25-year-old US popstar has come a long way since her Disney days. Still as cute, but with serious fashion nous courtesy of super stylist Law Roach – Gomez has starred on magazine covers alongside Ghesquière and been a face of the brand since 2016.
A modern-day doyenne of French cinema-turned-sassy Bond Girl, Seydoux ticks all the boxes. Formerly the face of Prada’s Candy fragrance and Miu Miu’s cruise 2014 collection, she was a natural shoe-in for Louis Vuitton’s spring/summer 2016 travel campaign.
Ghesquière took to Instagram to welcome Emma Stone to the family after dressing the star in new season Louis Vuitton for the BFI London Film Festival premiere of Battle of the Sexes. The women's artistic director said he was "delighted" to welcome his friend and muse to the maison.
Tapped to star in a campaign long before shots of her alongside Jaden Smith, Riley Keough and Santi Robledo in the autumn/winter 2017 campaign aired, perhaps Ghesquière is a closet Thronie?
The cruise 2017 campaign girl and household name gives the brand a lot of air time over in Hollywood – soon to be amplified by the press surrounding upcoming blockbuster Tomb Raider, in which she will take the baton from Angelina Jolie and star as Lara Croft.
Singled out for her independent spirit and challenging acting roles, Williams has been a campaign regular since Ghesquière took the helm - her gamine beauty a contrast to the hard-edged glamour he has made his signature.